Helping luxury travellers find a hidden gem
Partnership
United PlacesRelationship
2020 - 2024
Partnership Overview
A place for the eternally curious and design-conscious traveler, United Places Botanic Gardens is a collection of 12 Private Suites where immersive experience meets cutting-edge design. Working closely with the United Places team, metronome designed a truly luxurious online experience for visitors, bringing to life this hidden gem opposite Melbourne’s Royal Botanic Gardens.
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View our continual improvement journey
| Project | Result | Year | |
|---|---|---|---|
 | Migration | Result Transition to Dedicated Managed Services | 2020 |
| Design & Development | Result New Website & Booking Engine | 2021 |
| Development | Result Shopify eCommerce Intrgration | 2021 |
| Performance | Result ↑ Direct Bookings | 2022 |
| Migration | Result Transition to new Partner | 2024 |
Designed to Immerse and Convert
Working closely with the United Places team, we developed a refined digital platform that balances design and performance. Built on WordPress and integrated with TravelClick, the website offers an intuitive exploration and booking journey, encouraging direct reservations while preserving the brand’s sense of discovery and luxury. Extending the experience beyond the stay, a bespoke Objects Store allows guests to purchase curated pieces from the hotel, continuing their connection with United Places long after departure. Supported by performance-led organic and paid strategies, the platform prioritises direct engagement and bookings, protecting margin while driving sustainable growth.
