Turning renovation interest into consultations
Partnership
Smarter BathroomRelationship
Since 2016
Partnership Overview
Since 2016, we’ve partnered with Smarter Bathrooms to evolve their digital presence from fragmented microsites and reactive marketing into a unified, scalable growth engine. Over time, we’ve rebuilt the website, delivered high-performing landing pages, and integrated their CRM, ERP, and supporting tools to create a single view of leads and revenue. By consolidating multiple domains into one connected platform, we enabled full-funnel measurement—from advice-guide downloads through to booked consultations.
View website
View our continual improvement journey
| Project | Result | Year | |
|---|---|---|---|
 | New Website + Systems Integration | Result Platform & UX Optimised for Paid Performance Strategy | 2016 |
| Localised SEO Strategy + Marketing CRM Integration | Result ↑ Top 10 Keywords; ↑ Booked Consultations MoM; ↑ Lead Quality | 2018 |
| Virtual Consults + Optimised Book a Consult Journey | Result Lead Funnel Protected through Lockdown; Appointment Module Integrated into Platform | 2020 |
| Performance Attribution + Channel Optimisation | Result Reduction in Cost Per Lead; Exceeded Performance KPIs MoM | 2023 |
Continuous optimisation that drives consults
Building on that foundation, we operate a clear, performance-led funnel—educating customers at the top and driving booked consultations at the bottom—anchored to two core monthly KPIs that we continuously track and improve. Through ongoing UX testing, a secure and compliant stack, and constant optimisation of the channel mix, we deliver steady, year-on-year growth, even as market conditions shift.
Proven Growth
+0%
Booked Consultations
Increase over KPIs - source GA4, last 2 years.
+0%
Mobile Leads
Booked Consultations - Year on Year - source GA4.
+0%
Top of Funnel Leads
Year on Year - source GA4.
"For over ten years, Metronome has been our trusted technology partner, strengthening our platforms and delivering measurable marketing ROI"